Our mission is to tell the best story possible through the cinematic image by focusing on quality, caring and growth not just for what’s in the frame — but with everyone involved.
Founded on Valentine’s Day in 2011 in St. Paul, Minnesota, Spectra Video (formerly known as Spectra Media) was built on three simple ideas: quality, caring, and growth.
Led by Braddon Alexander—a director, cinematographer, and editor with over 15 years of professional production experience and hundreds of videos under his belt—we approach filmmaking with a specific goal in mind.
We look for truth and authenticity, wrapping it in a high-end cinematic aesthetic that reflects the exact mood, tone, and emotion of your story.
From First Draft to Final Frame
Crafting the Blueprint
Before we even think about pressing record, we collaborate with you to lay a flawless foundation. We make sure the creative strategy aligns perfectly with your goals so that everything fits the overarching vision of the project.
Brainstorming the ideas that will make your project stand out.
Writing sharp, purposeful scripts that carry your message clearly.
Mapping out the visual beats of your video before the crew arrives on set.
Capturing the Imagery
It’s lights, camera, action! We bring a professional, can-do attitude to a highly focused set, shooting in beautiful, crystal-clear 4K Ultra HD video to make your brand look larger than life whether it’s being seen on a phone or the big screen.
Guiding the talent, pacing, and emotional tone of the shoot.
High-end camera operation backed by 15 years of technical expertise.
Artful framing and lighting setups tailored specifically to the mood of the shot.
Crisp, professional on-set sound recording.
We are fully licensed with an FAA Part 107 credential to legally fly commercial drone missions, giving your project an epic sense of scale from the skies.
The Magic & Polish
Post-production is where the pieces seamlessly come together to spark a real reaction in the viewer. Utilizing professional tools like Adobe Premiere Pro and After Effects, we shape the raw footage into a polished masterpiece.
Crafting the perfect cuts, pacing, and flow for your project.
Removing unwanted noise & sweetening the voice so your message sounds absolutely flawless.
Blending the perfect audio tracks to guide the viewer’s emotional journey.
Enhancing the colors and tones to give your video a premium, Hollywood-style look.
Adding clean visual flares, titles, and effects to elevate the production value.
Creating custom animated assets to explain complex ideas simply.
Bringing Magic to the World
A great video is only useful if it looks flawless wherever your audience happens to be scrolling. We export and deliver your final assets completely optimized for a variety of layouts:
High-impact, web-optimized formats designed to hook site visitors instantly.
Snappy vertical and square crops perfectly tailored for the feeds on LinkedIn, Instagram, and beyond.
High-spec, television-ready files built to strict broadcast standards.
